The case of Nandamuri Kalyanram is different from Balakrishna and Junior NTR because the latter two are big heroes with good commercial mass image secured while Kalyaram is rated as innovator with no proper following. Except the brand of Nandamuri, there is nothing great about Kalyanram till date as his struggling phase is continued long after the first success of ‘Athanokkade.’
At this juncture, he took the big risk of producing a 3D film ‘om’ apart from acting as hero. Sources say, he invested a lot of money and a miracle should happen to save him financially. This miracle can be in the form of support and promotion from other Nandamuri heroes. If Balakrishna and NTR comes forward speaking few positive and praiseworthy words about ‘om,’ there are chances of ‘om’ to open with superb collections.