Allu Arjun introduces new culture into Films

Allu Arjun showing a good income source for crowd-pullers in the Industry.

Allu Arjun was paid a whooping Rs 1.3 crore for allotting a 30 seconds footage for a product in his upcoming flick ‘Iddarammayilatho’ apart from the print media campaign. The ‘Clear Anti-Dandruff Shampoo’ ads were now extensively used in the promotional campaign of movie as part of the deal.

However, Producer Bandla Ganesh willn’t be receiving any benefit from this deal as the offer was a result of Bunny’s growing popularity in Southern states.